Český finanční a účetní časopis 2013(1):77-88 | DOI: 10.18267/j.cfuc.334

Company Strategic Management and Its Information Support - Heating Company Hradec Králové Case (Strategy Transformation and Results Evaluation)

Bohumil Král1, Jiří Seidler2
1 Prof. Ing. Bohumil Král, CSc. - profesor, vedoucí katedry; Katedra manažerského účetnictví, Fakulta financí a účetnictví, Vysoká škola ekonomická v Praze, nám. W. Churchilla 4, 130 67 Praha 3; <kral@vse.cz>.
2 Ing. Jiří Seidler - ředitel společnosti; Tepelné hospodářství Hradec Králové, a. s., Na Brně 362/15, 500 06 Hradec Králové-Nový Hradec Králové; <seidler@thhk.cz>.

The aim of the submitted paper is to describe on the basis of evaluation basis recent system of management of the Heating Company Hradec Králové with the primary attention to its information support and to document on its example to what extend it reflects progressive tendencies influencing strategic company development. The paper is divided into two parts; this second one is devoted especially to questions of the strategy transformation into a shorter time horizons and more specific product, responsibility and process sizes. The article concludes system of the company strategic management including the part solving strategy transformation is on a high level. Consequently, management system quality has its reflection not only in the company financial results but also in the acquisition of certificates of quality management and environmental management and in two large projects which prove the company benefit to the region development and reflection of its social responsibility and environmental approach to all stakeholders. Quite different company perceiving in the eyes of public is the substantial change which follows the process of internal company re-engineering

Keywords: Strategic management; Information support; Strategy transformation; Results evaluation.
JEL classification: M21

Published: March 1, 2013  Show citation

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Král, B., & Seidler, J. (2013). Company Strategic Management and Its Information Support - Heating Company Hradec Králové Case (Strategy Transformation and Results Evaluation). Czech Financial and Accounting Journal, 2013(1), 77-88. doi: 10.18267/j.cfuc.334
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