Český finanční a účetní časopis 2012(2):93-109 | DOI: 10.18267/j.cfuc.315

Company Strategic Management and Its Information Support - Heating Company Hradec Králové Case (Company Strategy Formulation)

Bohumil Král1, Jiří Seidler2
1 Prof. Ing. Bohumil Král, CSc. - profesor, vedoucí katedry; Katedra manažerského účetnictví, Fakulta financí a účetnictví, Vysoká škola ekonomická v Praze, nám. W. Churchilla 4, 130 67 Praha 3; <kral@vse.cz >.
2 Ing. Jiří Seidler - ředitel společnosti; Tepelné hospodářství Hradec Králové, a. s., Na Brně 362/15, 500 06 Hradec Králové-Nový Hradec Králové; <seidler@thhk.cz>.

The aim of the submitted paper is to describe on the basis of evaluation basis recent system of management of the Heating Company Hradec Králové with the primary attention to its information support and to document on its example to what extend it reflects progressive tendencies influencing strategic company development. The paper is devoted especially to questions of the strategy formulation and communication of the company as a whole. The article concludes system of the company strategic management is on a high level. The values which document this fact by the most substantial ways are its interdisciplinary approach, its respect to multidimensional character to business process and its content which also embraces relatively new strategic management aspects as corporate social responsibility, its relation to broadly understood environment following stakeholders theory and environment management and risk management realization.

Keywords: Strategic management; Information support; Strategy formulation; Strategy communication.
JEL classification: M21

Published: June 1, 2012  Show citation

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Král, B., & Seidler, J. (2012). Company Strategic Management and Its Information Support - Heating Company Hradec Králové Case (Company Strategy Formulation). Czech Financial and Accounting Journal, 2012(2), 93-109. doi: 10.18267/j.cfuc.315
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