Český finanční a účetní časopis 2009(2):70-75 | DOI: 10.18267/j.cfuc.30

Not very Known Author of Du Pont Model - Frank Donaldson Brown (1885 - 1965)

Petr Marek
Prof. Ing. Petr Marek, CSc.. - profesor; Katedra financí a oceňování podniku, Fakulta financí a účetnictví, Vysoká škola ekonomická v Praze, nám. W. Churchilla 4, 130 67 Praha 3; <pema@vse.cz>.

The article is devoted to Frank Donaldson Brown who is author of very frequent used model of decomposition return on investment (assets) and return on equity. First part describes his successful career of manager in E. I. du Pont de Nemours and Company and General Motors Corporation. Second part introduced original model from years of 1912 a 1919. Third part deals with academic and practical responses of the model.

Keywords: Donaldson Brown; Du Pont; Du Pont decomposition; Pyramidal decomposition of indicators; Return on investment; Return on equity.
JEL classification: G30, M41

Published: June 1, 2009  Show citation

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Marek, P. (2009). Not very Known Author of Du Pont Model - Frank Donaldson Brown (1885 - 1965). Czech Financial and Accounting Journal, 2009(2), 70-75. doi: 10.18267/j.cfuc.30
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